JOE CHEHOCK | Symantec SMB Site Design
Joe Chehock is a UX Product Designer living in Silicon Valley.
consultant, freelance, San Francisco, Seattle, Silicon Valley designer, 408, 415, 94111, interactive, branding, print, UI, UX, video, training, software, graphics, graphic design, photography, marketing, illustration, print, 3d, animation, Adobe, Photoshop, Illustrator, Flash, artist, designer, creative director, art director, instructional designer, trainer, teacher, instructor, curriculum developer, presentation designer, BFA
62
portfolio_page-template-default,single,single-portfolio_page,postid-62,ajax_fade,page_not_loaded,,select-theme-ver-3.2.1,wpb-js-composer js-comp-ver-5.6,vc_responsive
 

Symantec SMB Site Design

UX, UI & Visual Design

Symantec SMB Site Design

I was hired by the Symantec Small Business team to help define the look and feel of their new global SMB site.  Our goal was to create a visually unique site leveraging existing theme elements and the JSP framework of Symantec’s recently redesigned Enterprise site.  The current SMB offering was a simple storefront that did not offer the breadth of information and specific detail customers required.  Our focus was to emphasize a lighter, more welcoming design, which would clearly express the services and product offerings aimed at small business customers ranging between 5 – 250 employees.  My role in the project was to articulate the overarching UI and visual design, create SMB specific components and imagery, and support the dev-team during testing and development.  After the US launch I led visual design direction of the regional template roll-out and localization effort, which extended to Europe and Asia Pacific.

The main goals of the SMB site design:

• Position Symantec as the leader in the small business security, backup and file sharing markets.

• Provide a comprehensive destination for small business customers to learn more and purchase Symantec’s offerings.

• Maintain and grow organic traffic to a new Symantec small business destination.

• Reduce the complexity of the current experience and speak the language of small business customers.

Role

UI and Visual Designer

Date

April 2, 2013

Category

UI, UX, Visual Design