Joe Chehock is a UX Product Designer living in Silicon Valley.
consultant, freelance, San Francisco, Seattle, Silicon Valley designer, 408, 415, 94111, interactive, branding, print, UI, UX, video, training, software, graphics, graphic design, photography, marketing, illustration, print, 3d, animation, Adobe, Photoshop, Illustrator, Flash, artist, designer, creative director, art director, instructional designer, trainer, teacher, instructor, curriculum developer, presentation designer, BFA
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Random thoughts & creative happenings

Fine Art & Illustration

Selected sculpture, illustration and sketchbook doodles. I'm currently working with acrylic, silkscreen, and pencil.

I Wear Many Hats

I started the hats project several years ago when I was lecturing at Raffles Design Institute in Shanghai. I was teaching a design & subculture class to a mix of Chinese and international students, and the idea of self identity was a strong theme.

Case Study:
The Logo Design Process

The first step of the design process is the most critical, and therefore requires the most input from the client. Before creating any graphic elements the designer must possess a thorough understanding of the company, product, or service. Begin by defining the company’s

Three Keys to Creating
an Effective Logo

It’s often difficult to know where to start when it comes to creating a new logo, brand or identity. If you’re ramping up to create a successful logo that stands apart from the rest, this post emphasizes best practices - for designers and