Joe Chehock is a UX Product Designer living in Silicon Valley.
consultant, freelance, San Francisco, Seattle, Silicon Valley designer, 408, 415, 94111, interactive, branding, print, UI, UX, video, training, software, graphics, graphic design, photography, marketing, illustration, print, 3d, animation, Adobe, Photoshop, Illustrator, Flash, artist, designer, creative director, art director, instructional designer, trainer, teacher, instructor, curriculum developer, presentation designer, BFA
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UX & Art Direction

Partnering with the UX team and Laurent Doll CEO, I art directed the UI, brand palette, and visual design of the online retailer’s homepage and internal pages.  We explored various visual treatments and styles before establishing a brand identity that would clearly represent the unique taste of our target market.  After performing several user tests, a series of revisions were implemented, approved by major stakeholders and finally communicated to the engineering team.


UX & Art Direction


August 25, 2012


UI, UX, Visual Design